MCKV Institute of Engineering

NAAC Accredited "A" Grade Autonomous Institute under UGC Act, 1956 Approved by AICTE and Affiliated to MAKAUT, WB

MBA (Business Analytics)

MCKV Institute of Engineering (MCKVIE) is one of the visionary Institutions in West Bengal introducing advanced management course with Business Analytics specialization to allow new age professionals to develop industry-ready skills and competencies to lead change. Application of business analytics is gaining phenomenal significance in driving business operations with the availability of cutting-edge technologies. The management program offered by MCKVIE will develop aspiring management professionals to efficiently manage operations, resources, systems, and marketing to facilitate intelligent business decisions, streamline processes and enhance organization performance.

The MBA students pursuing Business Analytics Specialization at MCKVIE will be trained with statistical insights, information systems software and advanced operations research methodologies to perform high-end analytical functions. Management students with Business Analytics expertise will be competent to explore, visualize, discover and communicate the data trends and insights to organization stakeholders to drive business profitability and improving decision-making effectiveness.

Admission Enquiry

Course Overview

Aspiring Business Analytics professionals will require analytical mind, problem solving ability, excellent communication skills with comprehensive understanding of technology. The course - MBA with Data Analytics specialization offered by MCKVIE will help students explore different frontiers for career advancement. Professionals with management orientation with data analytics acumen can resolve business challenges with intelligent data insights. The importance of business analytics is gradually becoming indispensable in diverse organizational functions creating innumerable career opportunities. Management study equipped with business analytics can equip future professionals to contribute towards driving business with optimum security, information accuracy, structured data and operational efficiency.


Career Scope

The Industry scope for data analytics in India and abroad is phenomenal. Latest research reveals that the field of data science will grow by 50 times or more in the coming years. All types of organizations including tech giants and start-ups have to stay ready with proficient data analysts added to their workforce. Ace data analyst professionals will be required for recording, analyzing and interpreting data to drive effective decision making.

Be it healthcare, telecommunication, fraud detection, e-commerce and risk management organizations, the application of data science is getting indispensable.Today, businesses realize the importance of utilising Big Data Analytics to maximize their profits. In this extremely competitive market, data can help brands cut through competition with intelligent predictive insights. The companies are relying on effective business analysis to develop products for the future and connect with the customers of tomorrow. Smart Business Data Analysts can facilitate companies in cutting unnecessary costs, streamlining complex processes and adding to the overall efficiency of the company. In fact, newer and revolutionary technologies like AI, Machine Learning, Internet of Things(IoT) and Blockchain are all founded on data science that is deployed in driving business profitability. As a result, upskilling with business analytics in the management domain will pay rich career dividends to competent professionals.


Course Details

  • Intake: 30
  • Affiliation: Maulana Abul Kalam Azad University of Technology (MAKAUT) formerly known as WBUT
  • Approval: All India Council of Technical Education (AICTE)
  • Course Eligibility: Bachelor's Degree in any discipline (Statistics / Mathematics / Economics and Computer Sc. related subjects preferred) from a recognized University with a valid score in CAT / GMAT / MAT/ JEMAT / XAT

Prospective Employers

MBA with Business Analytics is a sought after skill combination for contemporary businesses in India and abroad. Companies are looking for smart management professionals who are well-versed with data analytics in order to adapt their business models as per the demands of the time and stay ahead of the competition in the market. Some of the leading Companies who are potential employers of MBA Business Analytics professionals are -